Thursday, July 19, 2018

Pop up Hotels

Here’s an alternative to both a hotel and an Airbnb: a pop-up hotel.

That’s the concept that startup WhyHotel has introduced to Washington, D.C., and Baltimore and hopes to expand across the country.

Last year, WhyHotel began operating these pop-up hotels within newly-built luxury rental apartment buildings that have yet to lease out all their units.

Once a building is completed, it can take a year or two to fill up. WhyHotel has swooped in to offer owners the ability to make money off their empty units.

Guests, in turn, can enjoy amenities of the apartment. Some, such as pools, gyms or dry-cleaning services, might even overlap with services offered at a hotel.

“We’re blurring the line between hospitality and home,” says Jason Fudin, WhyHotel’s CEO. “It’s a home experience, but the service is akin to that of traditional hospitality.”





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