That’s the concept that startup WhyHotel has introduced to
Washington, D.C., and Baltimore and hopes to expand across the country.
Last year, WhyHotel began operating these pop-up hotels within newly-built
luxury rental apartment buildings that have yet to lease out all their units.
Once a building is completed, it can take a year or two to fill up.
WhyHotel has swooped in to offer owners the ability to make money off their
empty units.
Guests, in turn, can enjoy amenities of the apartment. Some, such as
pools, gyms or dry-cleaning services, might even overlap with services offered
at a hotel.
“We’re blurring the line between hospitality and home,” says Jason Fudin,
WhyHotel’s CEO. “It’s a home experience, but the service is akin to that of
traditional hospitality.”
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